NetroMedia Confirms Participation in Canadian Government Trade Mission to Mexico

February 12, 2010 6

Che Pinkerton, President and CEO of NetroMedia is pleased to confirm today that NetroMedia will participate in the Government of Canada’s Information and Communication (ICT) trade mission to Mexico from February 22 to 26, 2010.

"By leveraging evolving tactical shifts in consumer behaviour, this trade mission is another example of how NetroMedia’s streaming platforms are well positioned to cost-effectively deliver emerging interactive content," said Mr. Pinkerton.

The Canadian ICT trade mission is an integral component of the administration’s services to promote Canadian products and services such as the online communication platforms offered by NetroMedia to potential organizations in the lucrative Latin American marketplace.

"Our strategic goal is ultimately about exploring innovative avenues to reinforce the management of emerging communication protocols," said Jim Piper, NetroMedia’s Director of Global Online Business. "In an increasingly complex media environment, a successful campaign must be focused towards Web 2.0 platforms where the primary audience has embraced the digital-lifestyle."

The Canadian Trade Commissioner Service in Mexico is hosting ICT companies from February 22 to 26. This event will be held concurrently with the Broadband Forum at Expo Comm 2010. The B3 Forum is Mexico’s most important telecom tradeshow and will take place in Mexico City from February 23-25.

A customized matchmaking program will be organized by the Government of Canada’s Department of Foreign Affairs and International Trade in Mexico City (February 23-25) as well as Monterrey on Monday, February 22 and Guadalajara on Friday, February 26.

"NetroMedia has invested significant global resources into the development of Internet streaming that meets the demands of clients in the entertainment, e-business and broadcast industries," said Mr. Pinkerton. "We are energized that the Canadian Government has invited NetroMedia to participate in Mexico’s Expo Comm 2010."


Expo Comm 2010

B3 Forum powered by EXPO COMM is the most complete and important communications industry event in Mexico and Latin America, putting leading providers of ICT technologies, systems, products, and services in touch with the broadest market of companies that demand ICT solutions for enhancing the competitiveness of their business and operations.

Canadian Government Department of Foreign Affairs and International Trade (DFAIT)

The Department of Foreign Affairs and International Trade (DFAIT) is responsible for foreign policy and diplomacy, as well as international trade policies. DFAIT’s overall objective is to promote Canada’s interests throughout the world through sustained action on important global issues, advancing the government’s international priorities in politics, commerce, societal and environmental concerns and international trade.

The Canadian ICT Mission to Mexico is organized by the Department of Foreign Affairs and International Trade. The Canadian ICT mission will be held in parallel with the "B3 Forum powered by EXPO COMM" tradeshow and conference.

Contact: Department of Foreign Affairs and International Trade, ICT Mexico

Market Information Centre
Embassy of Canada in Mexico
P: (+5255) 5724-7900

About NetroMedia

At NetroMedia, we provide interactive streaming platforms for an extensive list of clients across North and South America, Europe, Africa, the Middle East and Asia.

We design, deliver and optimize modern, profitable customer experiences for leading companies. Inspired by deep insights into today’s empowered customers and the untapped energy of interactive technology, our work helps clients achieve a balance between client aspirations and bottom-line performance.

NetroMedia Contact:

Jim Piper
Director of Global Online Business
Victoria, BC, Canada
P: 250.477.5023