NetroMedia announces agreement with Texas Motor Speedway

September 30, 2008 8

Che Pinkerton, President and CEO of NetroMedia is pleased to announce an agreement with the Texas Motor Speedway (TMS).

"I am very excited about this opportunity to work with TMS and support their interactive broadcast needs in promoting the speedway’s 2009 NASCAR and IRL activities," said Mr. Pinkerton.

"Online media platforms tap into large, passionate, pre-existing communities of interested users," said Jim Piper, Director of Global Online at NetroMedia. "The TMS brand will continue to strengthen as market segmentation and customer engagement programs intensify in the online world. Not only has the act of discovery changed, but the ways in which motorsport fans engage with content has evolved."

In this specific solution, Texas Motor Speedway wanted to provide a live streaming media feed to their Internet audience. With this in mind, they came to NetroMedia.

Once specific TMS content is encoded, the live media feed will be integrated into NetroMedia’s acquisition servers and distribution networks which broadcasts the streamed content to broadband, mobile and wireless devices. "NetroMedia is adept at bridging ICT performance gaps to complete business interests and convey complex online product development concepts," said Jason Potter, NetroMedia’s Director of Client Services.

"Our project will demand a resourceful organization that is capable of implementing a scalable gateway to achieve our online goals," said Dawn Gardin, Broadcast Media Relations Manager for the Texas Motor Speedway. "We look forward to working with the NetroMedia team on this assignment."

About Texas Motor Speedway

Bruton Smith built the multi-million dollar facility in the Fort Worth/Dallas market in 1995. The 1.5-mile superspeedway has an estimated spectator capacity of 212,470 and hosts the Samsung 500 NASCAR Sprint Cup Series race in April, the Bombardier Learjet IndyCar Series race in June, and the Dickies 500 NASCAR Sprint Cup Series race in November. For more information, visit the Speedway’s website at:

Speedway Motorsports is a leading marketer and promoter of motorsports entertainment in the United States. The Company, through its subsidiaries, owns and operates the following premier facilities: Atlanta Motor Speedway, Bristol Motor Speedway, Infineon Raceway, Las Vegas Motor Speedway, Lowe’s Motor Speedway, New Hampshire Motor Speedway and Texas Motor Speedway. For more information, visit the Company’s website at:

About NetroMedia

NetroMedia is a leading global provider of comprehensive Internet streaming media serving the business-to-business market in more than seventy countries. Products include Live Windows, QuickTime and Flash streaming solutions to terrestrial and Internet broadcasters, along with mobile and online media asset management.

NetroMedia Contact

Jim Piper
Director, Global Online
Victoria, British Columbia