NetroMedia and Sail TV announce America’s Cup partnership

April 23, 2007 8

For immediate release 

Victoria, BC Canada – April 23, 2007 – Sail TV Managing Director Andrew Steward and NetroMedia CEO Che Pinkerton are pleased to announce that the two organizations will be streaming via broadband distribution the 32nd America’s Cup from Valencia, Spain working as an ‘Americas Cup – Anywhere by Alcatel-Lucent’ licensee.

"NetroMedia is proud to have been chosen to power’s America’s Cup programming through our global Internet broadcast network," said Mr. Pinkerton. “We have invested significant resources into the research and development of broadband streaming that would meet the demands of clients in the entertainment, advertising, e-commerce and broadcast markets.”, the world’s premier sailing channel, will be broadcasting over the Internet online coverage of the 32nd America’s Cup in Valencia through a deal with Alcatel-Lucent, the Official New Media provider for the event.


Coverage of the event will be available at on a 24/7 basis starting with the Louis Vuitton Act 13 on April 23rd and continuing right through to the final race of the America’s Cup.


Sail TV plans to feature short daily video news release updates and will be showing delayed, embargoed broadcasts of the official TV highlights shows. Live images from around the venue will also be available, together with specially produced video On Demand programming that will be exclusive to the channel. 


Sail TV Managing Director Andrew Steward said, “We’re delighted to be broadcasting the 32nd America’s Cup on Sail TV, as it shows the tremendous progress the channel has made in the past year. This arrangement for the America’s Cup coverage strengthens and reinforces our reputation and position within the sport as the essential Internet TV channel for sailing internationally.”


Due to pre-existing commercial TV arrangements, Sail TV will not be allowing broadcasts into Canada, New Zealand or Italy, which will be geo-blocked to viewers from these countries. The remaining global distribution will be marketed and branded through the various America’s Cup affiliate commercial partners.

"Brand differentiation is a key component of streaming media and we believe that this partnership with the America’s Cup will enhance the capacity of to deliver targeted brand value for this sports property," said Jim Piper, Director of Global Online at NetroMedia. "Interactive broadband marketing supports the entire project life-cycle and ensures that all campaigns are innovative, compelling and profitable.”

About Sail TV

Sail TV is a 24 hour specialty channel broadcasting uniquely produced content through broadband interactive streaming. Sail TV is dedicated to bringing marine sports and lifestyle programming from around the world to its Internet audience. Keep up to date with sailing and powerboat news, event coverage and product reviews with the sports premier specialty channel.


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