Che Pinkerton, President of NetroMedia is pleased to announce today that NetroMedia has been chosen to power the interactive streaming media program for the Condé Nast – Fairchild Publication of Women’s Wear Daily. This partnership will enable the publication to expand their client focus through interactive broadband streaming media.
“I am very excited to welcome WWD to NetroMedia,” said Mr. Pinkerton. “Women’s Wear Daily has a loyal audience and we look forward to the opportunity of elevating WWD to the next level of exceeding audience expectations through streaming media.”
In this specific solution, WWD wanted to integrate various social media programming into their online position of Women’s Wear Daily so that content can be integrated into portals like Twitter, Digg and FaceBook.
With this in mind, they came to NetroMedia. Once specific content has been encoded, the media feed is integrated into NetroMedia’s acquisition servers and distribution network which broadcasts the streamed content to broadband, mobile and wireless devices.
“NetroMedia is honored to be chosen to work with Condé Nast – Fairchild Publications,” said Jim Piper, NetroMedia Director of Global Online. “Today, organizations are investigating new avenues to pull client information through innovative inbound content management protocols such as Blogging, RSS feeds, PodCasting, ‘free’ conversion trials and viral video.”
About Women’s Wear Daily
Women’s’ Wear Daily serves as the voice of authority, international newswire and agent of change for the fashion, beauty and retail industries. In 1999, all the properties carrying the Women’s Wear Daily name were reorganized under a single umbrella, creating WWD Media Worldwide.
First and foremost, WWD is dedicated to providing a balance of timely, credible business news and key women’s fashion trends to a dedicated readership. This readership includes retailers, designers, manufacturers, marketers, financiers, Wall Street analysts, international moguls, media executives, ad agencies, socialites and trend makers.
For more information, visit www.wwd.com
NetroMedia is a leading global provider of comprehensive Internet streaming media serving the business-to-business market in more than seventy countries. Products include streaming solutions to terrestrial and Internet broadcasters, On Demand programming, along with mobile and online media asset management.
We design, deliver and optimize modern, profitable customer experiences for leading global companies. Inspired by deep insights into today’s empowered customers and the untapped power of interactive technology, our work helps clients achieve a balance between customer aspirations and bottom-line performance.
Director, Global Online
Victoria, British Columbia